7FAM Launches in Yorkdale

When we think of premium denim (or obscenely expensive denim), it's usually because of 7 For All Mankind, or 7FAM as some call it. The luxury denim brand has just opened a store in Toronto's Yorkdale Mall. It's quite fitting seeing as Yorkdale has revamped themselves in the past decade, and is now home to many covetable brands such as Burberry, Victoria's Secret and Tiffany & Co.

The launch was hosted by supermodel and social activist Yasmine Warsame with the theme of Seven Senses. It gathered quite a crowd including designers, TV personalities and fashion media.

Drew Scott and Jonathan Scott, Hosts of Property Brothers
Photography: Sonia Recchia/Pimental Studio

Michael Akinlabi and Tasha Schumann from Candy Coated Killahz
Photography: Sonia Recchia/Pimental Studio

Evan Clifford with R&B singer, Danny Fernandes
Photography: Sonia Recchia/Pimental Studio

As a part of the Seven Senses theme, Seven Canadian artists created pieces that will be auctioned off and the proceeds will go to The African Future, a charitable organization delivering food and medical services to those affected by the Somali drought. From now until September 8th you can pop by in-store to see the pieces, grab a new pair of jeans and place your bid.

"Table for 2. Dinner for 1" by Bryan Espiritu

"Birds In France" by Elicser

"Distressed Denim" by Curtis Santiago

“Because We’re Carrying the Fire” by Justin Broadbent

"Corporeal Horn Blower" by Julie Moon

"She Was Framed" by Caitlin Cronenberg

"True Comfort" by Phoebe Lo

Photos of the artwork courtesy of Lotus Leaf Communications