West 49 is known for bringing quality fashion, footwear and accessories to Canadian youth since 1995. With its original customer base now older, West 49 has evolved from its signature youth skate/surf style into a more mature facet of the same realm. Keeping its appeal to the younger crowd, the new style has followed along closely with current and upcoming trends and styles that original customers who may have given up their skateboard for a briefcase will be able to appreciate on their day off.
Showing that they are more than just a “skater” store, West 49 has integrated current trends in prints and design such as the Navajo print and double-breasted coat into their women's wear making sure to keep the feel young while giving it maturity. Keeping the guys looking stylish are a variety of jeans from the likes of professional skateboarder Mark Appleyard and Ryan Sheckler.
Everyone has to grow up at some point in their lives, West 49 is a perfect example that you can grow older and still reach your original customers while continuing to entice the younger generation.