Seeing the Comedy in Cosmetic Enhancement

Every woman who has uttered the phrase “beauty is pain” will thoroughly enjoy Ann Kaplan’s second book “If you don’t laugh, you’ll cry…”, which, through comedy, offers insight on the often hilarious truth about cosmetic enhancement.

“We’ve come a long way in the realm of cosmetic enhancement…but sometimes we take it too far. This book was written to laugh with other and at ourselves,” said Ms. Kaplan, who was named by Women’s Executive Network™ as one of Canada’s Most Powerful Women: Top 100, and is the president and CEO of Medicard Finance Inc.

The book features original illustrations by Mark Hill, with captions and art design by Ann Kaplan, and will no doubt resonate with the many women who, in their own search for beauty, have dabbled with a few nips and tucks in their lives. From breasts to Botox and everything in between, this book will not only make you think, but will make you truly laugh about our endless pursuit of perfection.

For anyone who has entered the realm of cosmetic enhancement, knows someone who has, or just wants a good laugh during the holiday season, “If you don’t laugh, you’ll cry” is available in hardcover ($24.95) in bookstores nationally and online at

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