"Greta Constantine PRIMER is its own entity. It's neither Greta light nor a diffusion label," they contend. "While our own design tendencies will always show through, we're designing with a different purpose in mind: to infuse day-to-day dressing with the chicness that people have come to expect from our Greta Constantine line."
And so, who is the Greta Constantine PRIMER woman?
"They're women of different ages, of different walks of life who all share an alluring confidence," the duo explain. "And they're trailblazers -- they keep this city dynamic and vibrant. Bold and confident, one who isn't afraid to confront fashion wearing what she feels best in," the pair
In that regard, it sounds like Greta Constantine and Greta Constantine PRIMER aren't so different after all.