The New Guy



Salsa Jeans  Salsa, the main brand of the IVN Group, was born in 1994 in Portugal.  Today, Salsa is sold in 270 brand stores and shop-in-shop’s, more than 1000 sales outlets and is present in more than 35 countries globally and continues to grow.  The brand has over 15 years of expertise in developing products to fit the lives of contemporary, positive, happy men and women. 

Furthering the development of the brand, Salsa Jeans is expanding into the United States and will be branded as newly formed subsidiary, Salsa Fits My Life.  With a strategic and aggressive plan to increase their retail posts, the first SFML concept store is set to unveil Summer 2010 in Los Angeles at 8013 Melrose Ave, a trendsetting fashion district.  An east coast roll out is currently set for Fall 2010 in the Soho district of Manhattan. Additional retail outlets are expected to open nationwide in 2011.

The centerpiece of the US launch will be an emphasis on the award winning denim, that includes the “One”, the “Wonder”, the “Secret” and the “1st Level” collection.  Prices range from $87 - $210.  In addition to denim, the collection includes tops, bottoms, outerwear, accessories and shoes for men and women.


- Just Sayin

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