It is a brand that everyone knows, Tommy Hilfiger is now a large competitor in the accessories market. Along with the Safilo group “The two companies have signed a global license agreement valid until 2015 for the design, development, production and distribution of the Tommy Hilfiger optical and sunglass collections” (according to the press release).
“We are very pleased to begin this new and exciting partnership with one of the world’s leading premium lifestyle brands,” said Roberto Vedovotto, CEO of Safilo Group. “Tommy Hilfiger’s global appeal as a prestigious yet accessible brand will perfectly enhance our brand portfolio. This newly signed agreement gives Safilo a wonderful opportunity to develop an eyewear collection for one of the most recognized American brands in the world.” “We are excited to partner with Safilo, a leader in luxury eyewear, as we further develop our global eyewear business,” said Fred Gehring, CEO of the Tommy Hilfiger Group. “Safilo’s extensive brand portfolio, global presence and distribution network, combined with their high quality and style, complement the brand’s aspirational and affordable product positioning. We are looking forward to a mutually successful relationship with Safilo.”
So, keep your eyes out … no pun intended for Hilfiger's new line in glass wear!